As a car enthusiast and photographer, combining your two passions into a career as a commercial car photographer can be a rewarding and exciting opportunity. Whether you want to photograph new car releases for a automotive magazine, capture stunning images of classic cars for a dealership, or shoot ads for car companies, there are a variety of paths you can take to become a successful commercial car photographer.
2022 Audi E-tron GT photographed in Aberdeen, Scotland.
Here are some tips to help you get started:
1 - Develop your photography skills and style
First and foremost, it’s important to have a strong foundation in photography. This includes understanding the technical aspects of your camera, such as aperture, shutter speed, and ISO, as well as composition and lighting.
In addition to technical skills, developing your own unique style and vision is crucial for standing out in the crowded world of car photography. Experiment with different shooting angles, compositions, and post-processing techniques to find your signature look.
2- Build a strong portfolio
As a commercial photographer, your portfolio is your calling card and will be the first thing potential clients and employers see. It’s important to have a diverse range of high-quality car photos that showcase your skills and style.
To build a strong portfolio, start by practicing on your own vehicles or those of friends and family. You can also reach out to local car clubs or car shows and offer to photograph their events or member’s cars. As you build your portfolio, be sure to include a variety of shots, such as detail shots of car features, action shots of the car in motion, and environmental shots that place the car in a context or setting.
3 - Network and market yourself
Networking and marketing yourself is crucial for getting your foot in the door as a commercial car photographer. Attend industry events, join photography groups and forums, and engage with other photographers and car enthusiasts online.
In addition, create a website or online portfolio to showcase your work and make it easy for potential clients to contact you. Use social media platforms, such as Instagram and Facebook, to share your photos and interact with your audience.
4 - Learn about the car industry
As a commercial car photographer, it’s important to have a good understanding of the car industry and the specific needs of your clients. This includes staying up to date on the latest car models and trends, as well as understanding the different types of car photography and their intended use (e.g. advertising, editorial, etc.).
You can learn about the car industry by reading relevant magazines and websites, attending car shows and events, and talking to industry professionals.
Porsche Cayman GT4 Photographed on a runway in Scotland.
5 - Specialise in a specific niche
While it’s important to have a diverse portfolio, specialising in a specific niche within car photography can help you stand out and attract a particular type of client. Some examples of niches within car photography include classic cars, racing cars, modified cars, or a particular brand or make of car.
By focusing on a specific niche, you can become an expert in that area and build a reputation as the go-to photographer for that type of car.
6 - Stay up to date with new technology and techniques
The world of photography is constantly evolving, with new technologies and techniques emerging all the time. To stay competitive and on top of your game as a commercial car photographer, it’s important to continually learn and adapt to new technologies and techniques. This might include learning about new camera equipment and software, as well as staying up to date on the latest editing and post-processing techniques.
Hope that has been helpful, leave a comment below if you have any questions! Thank you.