As a car photographer taking on a project for an incredible brand like Land Rover is both exciting and challenging. For my first photography project for Land Rover UK I was tasked with photographing the Ultrafabrics interiors in the 2023 Range Rover SV. The goal was to showcase the high quality materials and craftsmanship that went into the design and production of the vehicle. To ensure that I captured the best possible images I decided to rent a studio that would provide the ideal setting for the photoshoot. The studio I chose was equipped with high-quality lighting and background options giving me the flexibility to create the desired look and feel for each shot. Once the studio was set up I started to plan out the photoshoot and how I was going to light up the interior shots. I knew that lighting was going to play a critical role in bringing out the beauty and detail of the Ultrafabrics interiors. So I decided to use multiple lights to create the perfect lighting scenario. For the main light source, I used a large softboxx that provided a broad even light. This was positioned overhead and slightly angled down to provide a soft and flattering light on the interior. I then used two additional lights to fill in any shadows and add depth to the images. These lights were positioned on either side of the vehicle and aimed inward to provide a soft, warm glow that brought out the textures and details of the Ultrafabrics.
I also used a fourth light to highlight specific areas of the interior that I wanted to draw the viewer's attention to. This light was positioned at a lower angle and aimed upwards providing a more dramatic and directional light. This helped to create a sense of depth and add a dramatic feel to the shots. Once the lighting was set up I began shooting the interiors of the Range Rover. We started with the front seats capturing different angles and perspectives to showcase the luxurious feel of the Ultrafabrics. We then moved to the back seats and repeated the process making sure to capture the same level of detail and quality in each shot.
2023 Range Rover BTS image taken with iPhone.
Throughout the photoshoot I made sure to keep a close eye on the lighting and adjust it as needed to ensure that the images captured the beauty and quality of the Ultrafabrics interiors. I also made sure to adjust the camera settings to get the best possible exposure paying attention to things like shutter speed aperture and ISO. After the photoshoot was complete I selected the best images and started the post-production process. This involved adjusting the colour brightness and contrast of each image to ensure that they looked their best. I also did some minor retouching, removing any distracting elements and sharpening the images to bring out the detail and texture of the Ultrafabrics interiors. I must admit photographing the Ultrafabrics interiors in the 2023 Range Rover for Land Rover UK was a challenge but incredibly rewarding project. By renting a studio and using multiple lights to light up the interior shots - I was able to capture images that showcased the high quality materials and craftsmanship that went into the design and production of the vehicle. I am super proud of the final images and am grateful for the opportunity to work with such a well-known and respected brand.
2023 Range Rover BTS image taken with iPhone.
Big thanks to everyone who helped with the project:
Project Leads : Sara Lagerman & Steven Watters
Content Creators: Phoebe Rennie & Lisa Jaffray
Assistant: Neil Edmiston aka The Wee Legend
Check out the project in full resolution on Behance - www.behance.net/gallery/162986613/Range-Rover-x-Ultrafabrics-Sustainability-Project